Paid acquisition & affiliate

The quiet business of selling other people’s products, extremely well.

Our workflow is simple. We first model what already works, put the budget behind what wins, then iterate and create net new concepts out of what we learned.

Partnership enquiry See our workflow

$500,000+

driven for the brands we promote, across health and beauty.

Multiple brands scaled profitably in both categories.

Where your customers come from

We focus on top of the funnel sales.

Most affiliate revenue is a customer the brand had already earned. Coupon, cashback and loyalty partners meet people on their way to the checkout and take the last click. We work the other end: we pay to interrupt someone who was not looking for your product, and we build the page that changes their mind.

You can check that in your own reporting rather than take our word for it. Our traffic arrives on new-visitor sessions from paid placements, not on branded search and not on your checkout page.

Where the traffic comes from

Media platforms

Meta
Google Ads
Taboola
Outbrain
MGID
Revcontent

Platform names identify where media is bought. No partnership, certification or endorsement is implied.

We don't just bid on brand terms. We tap into a new pool of customers by finding untapped avatars in the space through relentless research on the market.

How a lane runs

In depth

01
Qualify
We turn down more offers than we take. If we take yours on, the economics already work at the spend we intend to put behind it.
02
Validate
The angle comes from what your customers already say. We dig through Reddit, reviews and comments rather than inventing a brief.
03
Build & test
Traffic is always run through an A/B split test of multiple landing pages. We test what is likely to work, then double down and repeat.
04
Measure & allocate
Once a winning angle is established we iterate and create net new concepts around it, to expand our reach and get the most out of it.

Where the liability lands

We’ll always ensure our messaging is compliant.

We buy the media, which makes us the advertiser of record, so the exposure sits on our account as well as on your brand. Claims, disclosure and message match are reviewed before anything launches, and creative is available for your review before it runs.